Week+7+Lab

web 2.0 collaboration sending and receiving; we are no longer just an audience, a participatory audience.

identify something that you think best demonstrates web 2.0, and explain why.

The platform I think best demonstrates web 2.0 is a blog (blogger.com). My main interest lies in fashion blogs. Some famous fashion blogs that have gotten interest by mainstream media (and have become mainstream themselves in the process) are [|Karla's Closet] and [|Sea of Shoes]. These are sites in which the "blogger" documents their fashion interests, outfit choices, runway reviews, etc., all coming from a "regular person" perspective. This has changed the fashion world because it used to be very exclusive, only the fashion editors had influence over the trends or styles, and they were the ones invited to the shows and making magazines. Now, bloggers themselves are invited to shows, start trends in which poeple follow, and are seen as fashion gurus and even celebrities (at least in the fashion world which is still somewhat its own universe). The blog is a form of collaboration; often the blogger will receive comments from the viewer and they will then post something that was requested or related to what the viewers wanted. Another example of the web 2.0 working in the fashion industry is the designer [|Rebecca Minkoff], a handbag designer based out of NY. She used the [|Purse Forum] to her advantage, by creating an account and interacting with potential customers. She listened to what they wanted, reacted and created bags that suited their needs, and now she has a booming business with a cult following and celebrity clients.